The “Are you doin’ it?” campaign was a multi-media strategy designed and deployed by the Education Team at Regional HIV/AIDS Connection in support of a Testing Awareness Week.
The goal of the campaign was to increase the real number of HIV and STI tests occurring in London, as well as Elgin, Huron, Lambton, Middlesex, Oxford, and Perth counties during this period. Another major goal was to bring awareness for stakeholders to the importance of regular HIV and STI testing as a routine part of good sexual health care. The “Are you doin’ it?” campaign resulted in a statistically significant increase in the real number of HIV and STI tests carried out in London, Ontario in September 2010.
This is a narrative report on the development and implementation of the “Are you doin’ it?” campaign that also includes statistical measurables about contacts accessed, educational and harm reduction materials distributed, real tests undertaken in London, Ontario in September 2010, and community partner feedback.